The passion that Chanel has for the world of sport is
nothing new, as it has already ventured into the world of basketball, tennis
and surfing. The question that drives the luxury brand is simple: «How can
fashion contribute to sport?» Well, the best answer it could have given is
this: launch a limited edition, known for celebrating the Rugby World Cup.
The star of the collection is the rugby ball, made of rubber and leather and, as
if it could be any other way, displaying Chanel’s signature on the sides. The
strategy adopted was to combine skill with style. Thus, winning appears to have
never been so graceful.