The new men’s fragrance Boucheron Singulier has arrived on the market, an exclusive universe in which an invitation is made to embark on a journey to the past and the future. Combining tradition and contemporaneity, a perfume flourishes, reflecting the marks of time. A bold composition, which nonetheless reveals a traditional touch through the woody aromatic accord. Created by Caroline Dumur, the fragrance invokes cedar, which provides olfactory complexity when in contact with other ingredients. Particularly fresh, it reveals an invigorating accord of citrus fruit and juniper berries. The zesty notes accentuate a trio of lavender, clary sage and geranium. On its facade, Boucheron Singulier recalls the Parisian spirit, concentrating its strength on the smallest of details.