The British brand is stipulating profits of 900 million Euros by 2028, striving to leave losses behind. Aston Martin announced the ambitious objectives for the coming years during the presentation of a new business plan, which foresees revenues of around 2.9 billion Euros (at the current exchange rate) for 2027/2028, and, in the nearer future, for 2024 and 2025, around 2.33 billion Euros (at the current exchange rate). This bold strategy is complemented further by an even greater focus on technology, through a partnership with the company Lucid.