South Korean rapper, singer, songwriter and music producer is the new ambassador for Louis Vuitton. Internationally known for being part of Billboard record-breaking group BTS, J-Hope is considered to be one of the one hundred most influential people of the year by Time Magazine. As a solo artist, the singer is adored by thousands and thousands of fans all over the world. His positive stage presence extends artistic boundaries and he saw an opportunity to expand into the field of haute couture in Louis Vuitton, having already made an appearance at the Men Fall-Winter 2023 show.