Extracting the beauty to be found in sport was Fendi’s
challenge. But from an interesting perspective. Anyone passing by it would
think there’s nothing special about it, but, look underneath and the secret to
the uniqueness of this skateboard is revealed. Appearances can be deceiving and
the luxury brand has achieved this in triumphant fashion. At first glance the
item is black, lifeless, but when you turn it upside down you see the beauty it
holds. A blue sky printed on it, with some snowflakes across it, something that
awakens an incredible visual harmony. Fendi has successfully introduced itself
into the world of skaters, studying what moves and inspires them: the love for
the little things in life.