Villas&Golfe Angola
· Manager, CEO Tecnovia Angola  · · T. Joana Rebelo · P. Edson Azevedo

Ricardo Marfim dos Santos

«An upward trajectory, sustained by quality»

PMmedia Adv.
Let’s go back twelve years. With his suitcases packed, Ricardo Marfim was preparing to catch a flight to the African continent, on a work adventure that had seen him appointed commercial director of Tecnovia Angola. Back in Portugal, life had been organised: family, stability and his homeland. But anyone who knows him is aware of his appetite for adventure and his desire to evolve, and perhaps these characteristics are what led him to his current position as CEO of Tecnovia in Angola. Nowadays, he has decided to make a life for himself between Portugal and Angola, and is grateful to the people who welcomed him to this warm country. What follows is an unfiltered conversation in which Ricardo, Angola, Tecnovia and leadership intersect in a visionary perspective. 
How would you describe the performance of the Tecnovia Angola group in the construction sector?
Tecnovia has taken on an increasingly prominent role in Angola’s construction sector, both in private and public works. The development of high-level projects of significant interest to clients and society has given us the recognition and a reputation that we are so proud of, because it is based on the group’s culture and values, which we uphold and endeavour to emphasise, both in the image we display and in the actions we undertake on a daily basis. For this reason, we are currently recognised for our capacity for results, credibility, commitment and quality, which can be seen in an upward trajectory based on quality rather than quantity. 

It's been four years since you took over as the company’s CEO in Angola. What was the organisation like when you took over and how have you contributed to its development so far?
The group’s guidelines are drawn up in the medium to long term and there is a sequence of actions that need to be taken to ensure that the targets are met. I’ve been (directly) involved in the operation in Angola for almost 13 years, so it was relatively easy to understand the path that had to be mapped out when I took over the management of the company. By knowing and assimilating the past, you can better deal with the present and better prepare for the future. There will always be evolution. We can’t detach ourselves from the world in which we live, because it is constantly changing. In fact, «change» is the word that has served as our motto for achieving success as people and organisation. This is precisely what we try to do most to make our employees confident in overcoming the adversities they face on a daily basis. 

Is Angola a challenging country in which to invest? 
Without a doubt! Angola, like any other country, offers opportunities in exchange for risk. The greater the potential for success, the greater the risk. If you are aware of and accept this, the basic conditions for prosperity are in place. Angola is a country with countless possibilities for success in any area or sector of activity. There are many things lacking and, for this reason alone, challenges that bring interesting opportunities. However, we need to pull away from the image that was created in the past, that Angola was an El Dorado and that all you had to do was turn up and get rich. Angola is a country with a future, with enormous potential in terms of natural resources, a growing young population and a curious national pride, which, if applied in the right way, could make Angola one of the greatest powers (if not the greatest) in Africa over the next decade.

How do you think Angola’s shortage of talent should be resolved? 
There is talent, but it has to be internalised by the organisations’ governance, through commitment and in such a way as to create opportunities for people to demonstrate their skills and abilities. I believe that with the right supervision, guidance or specialised training, an employee can evolve and perhaps become a talent.
But I also believe that something needs to be done to change this paradigm. It should start with strong and continued investment in the education sector, where the children are properly prepared (from primary school onwards) in order to avoid them arriving at university with serious gaps in basic subjects that are essential for potential future talent.
What are the main challenges in managing intergenerational teams?
This is an extremely important and complex topic. To sum it up, it’s important to understand and accept the particularities and differences of each generation, to accept that this is something that exists in the present and is not just a concern for the future. Once we understand what unites and divides the various generations, we have to create a culture of respect, where we bring out the best in each of them, accepting the advantages and disadvantages of some compared to others. I believe that it is essential to adapt the way we communicate, because we are not dealing with a one size fits all model. In the same way, we need to create a culture of openness, involving employees from different generations at the same levels of responsibility (hierarchies). This will speed up the process of generational integration. 

How can you promote happier environments within the organisation?
I would say it depends entirely on the employees’ willingness and their personal development. A good part of the day is spent in the workplace and, in this sense, promoting a good working environment, with positive energy, good morale and what I usually call «formal relaxation», makes every day a pleasant day to be productive.
Treating each employee as a person, as a member of the team, makes for a personal touch that often goes beyond the salary issue. We all like to be treated in a special and unique way, in fact, this is the spirit that comes from the family structure still present in our group, and which we make a point of preserving through small gestures that make all the difference. This is where soft skills come into play, which, combined with good management of emotional intelligence, result in a motivating and pleasant environment. 

You are of Portuguese background, but you are currently living in Angola. What has the country taught you?
Although there are very strong cultural ties between the two countries, Angola has some very interesting characteristics that are unique to African countries. These characteristics take some getting used to (especially for those who come from other continents), but when they are understood, they offer a unique range of experiences, which, when combined with a Portuguese education (in my case), enrich your life experience.
The daily greeting, the formal manner in which people deal with each other and respect for elders are, as an example, characteristics/values that prevail in Angola and that I greatly appreciate. Resilience, which is essential for success, and managing expectations and anxiety are skills that I have learnt and developed here. I have had the privilege of being very well received by Angola and the Angolans, a country and people that I hold in great esteem. In my opinion, respect is the basis for any relationship, as is the willingness to adapt to any environment. 

What would you say to the person you see in the mirror?
The person I see in the mirror believes that nothing is impossible and that if you dream and plan your dreams, you can achieve your goals. This person also believes and recognises that nothing can be achieved alone. I can say that I owe what I am to my family and the teams that support me and work with me every day. The education provided by my parents, the unconditional and permanent support of my wife and the work of my teams are factors that make me feel proud and privileged.
That’s why I see the burden of responsibility in the mirror and the duty to make the most of each day to do something different and worthy of the responsibility I have been entrusted with.
T. Joana Rebelo
P. Edson Azevedo